Tuesday, 7 February 2012

Fashion Week a-go-go!

With snow hitting our blustery Isles it seems only apt that we suspend our pastel-shaded perennial musings and wrap ourselves up in the enviable warmth of the A/W '12 collections. Fashion followers the world-over have just under two weeks of insatiable anticipation as London Fashion Week goes LIVE on the 17th. With a scorching schedule set to wet the appetite of even the most reluctant sartorialist, we can rest assured that the celebrations will kick start London 2012 in style!

As ever the Burberry Prorsum show (live streaming on Monday 20th with location currently all cloak-and-dagger...) is hotly awaited and by nature will draw in a mac-claded, glittery array of famous faces. After last season's collection daringly infused Burberry's synonymous heritage look with a raffia toting, tribal-printed exoticism, there's no telling what trends this fashion emporium will be dictating next. ADIOS to those hushed preconceptions of a English country house slash Wallis Simpson-esque aesthetic.

Burberry Prorsum S/S '12
London Fashion Week stands out through its fervent promotion and dedication to a young generation of edgy and innovative designers. It creates a vital showcase for these irreverent and dynamic talents, offering them prime exposure into the world's media and burgeoning blogosphere. Even with the absence of multi-million pound editorial campaigns and production teams, creatively their businesses have flourished. The BFC/Vogue Designer Fashion Fund acknowledges this great potential and offers well-needed financial support (often being referred to as "the fashion equivalent of a lottery win"). Jonathan Saunders, this year's recipient, is at the forefront of British design. His ability to juxtapose the femininity of delicate silk screened prints with a clean, almost architectural form has won him not only critical acclaim but a legion of enamoured followers.

Jonathan Saunders S/S '11

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